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Don’t let a fear of numbers hold you back.
Today’s business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data–to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?
Whether you’re working with data experts or running your own tests, you’ll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.
You’ll learn how to:
Identify the metrics you need to measureRun experiments and A/B testsAsk the right questions of your data expertsUnderstand statistical terms and conceptsCreate effective charts and visualizationsAvoid common mistakes
From the Publisher
HBR Guide Series
Publisher : Harvard Business Review Press
Publication date : April 3, 2018
Edition : Illustrated
Language : English
Print length : 256 pages
ISBN-10 : 1633694283
ISBN-13 : 978-1633694286
Item Weight : 2.31 pounds
Dimensions : 5 x 0.7 x 9 inches
Best Sellers Rank: #84,668 in Books (See Top 100 in Books) #104 in Business Decision Making #184 in Decision-Making & Problem Solving #537 in Business Management (Books)
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